📌 5 Tips to Convert Social Media Followers into Newsletter Subscribers - Learn from Justin Welsh

LinkedIn Post Examples

🔓UNLOCKING: NEWSLETTER CONTENT REPURPOSING ON SOCIAL MEDIA

Content distribution constitutes a big portion of any kind of content initiative.

As opposed to common perception, sharing what you write with the world can be much more difficult than creating it. Once you are ready to put yourself out there, social media is still one of the most powerful channels to showcase the value that you offer with your content.

Similar to all channels, social media has its own rules.

• You need to make sure that you communicate the value you offer fully

• You need a system and consistent publishing

• You need a framework for idea generation

• You need to drive engagement, etc.

And when it comes to your newsletter, you need to find ways to convince your followers to leave that social media post after reading it, visit your newsletter subscription page and leave their e-mails to subscribe.

This journey takes 15 seconds for a potential subscriber once the post is convincing enough. However, it is a long journey for creators to create these kinds of posts that lead to new subscribers.

As I believe that looking at successful examples for such challenging topics is the best way to start, today we will get some help from Justin Welsh.

If you know Justin Welsh, you know that he is one of the most influential names in the online business area who runs a one-person internet business, has a solid online audience and creates digital products for creators.

Today;

→ 320k+ people following his journey on LinkedIn
→ 230k+ people following his journey on Twitter
→ generates $3M+ in self-employed income

He also has a very insightful and helpful newsletter, The Saturday Solopreneur, where he shares 1 actionable tip on the audience and revenue growth for online business with his +60,000 subscribers.

In one of the issues, he already wrote about how he converts social media impressions into customers by clearly sharing his system and the structure of his posts, which you can read here. So, there is no need to try to reformulate his content creation process.

Instead, I will share five tips on newsletter content repurposing on social media and how Justin Welsh applies these on LinkedIn with example posts.

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P.S: Click on images to see the posts on LinkedIn

1. REPOST PREVIOUS ISSUES

Don’t consider that everybody reads your posts when you publish them once.

It is a good idea to draw attention to older issues that continue providing value with their timeless content or become relevant again to the current context.

In Jul’22, Justin Welsh wrote an issue about his framework to convert social media impressions into customers. Then, he reposted this issue on LinkedIn in Nov’22, 5 months after the release, by referring to the current economic crisis we all experience in some way and linking it to the downturn his business took at this time.

2. HINT ON HOW TO ADDRESS PAIN POINTS

Start your posts by showing that you are well aware of your readers’ pain points around a topic you created an issue. This empathic entry keeps the reader continue reading it.

After hinting that you know their struggles, share the highlights of your recipe that will create curiosity to learn more.

Then, channel your followers to the relevant newsletter issue. If they find your content useful, there is a higher subscription probability.

Justin Welsh puts his audience’s needs & pain points at the center and formulates his content accordingly. These posts work almost every time and make me click for more.

3. BUILD CREDIBILITY WITH METRICS

Justin Welsh has a very clear, well-structured and direct style of copywriting.

However, competency in copywriting is not enough to build credibility.

What differentiates him from many other creators is his transparency in sharing his own performance metrics and the way he supports his recommendations with real data.

4. CREATE CURIOSITY BEFORE A NEW ISSUE

If you check out the last part of the below post, you will see that it was shared before a new newsletter issue was sent.

It is a great way to create curiosity and expectation for a newsletter.

I want to highlight that Justin is not sharing just a title and link. He shows the true value he offers.

It is a wise move to plan pre-issue and post-issue social media posts and approach social media as a 360-degree process to gain new subscribers.

5. CTA FOR SUBSCRIPTION AND ENCOURAGE ENGAGEMENT

Justin is not only necessarily linking each and every post to his newsletter.

He shares other stuff like a random afternoon hike as part of his solopreneurship lifestyle, motivational posts based on his own experiences, tips from his daily routine, the tools he uses etc.

However, whenever he repurposes his newsletter content, he finishes with a direct CTA (call to action) that invites readers to subscribe. He also adds the number of his subscribers to the CTA as a reference point for his credibility.

Additionally, he generally leaves an engaging question at the end.

Post engagements boost visibility on LinkedIn so that his posts reach a wider audience. These engagement windows also give him a chance to interact with his audience and build a two-way relationship.

I think there is a great balance between these indirect posts and direct posts to grow his newsletter subscribers.

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That’s all for this week.

Leave a comment or share your questions if you have any by clicking the below button.

👋 See you next Sunday.

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