I think there are a couple of things to keep open rates high:
- Distributing the content with relevant communities on relevant platforms where you can reach your audience instead of trying to share it everywhere.
- Re-sending your issue with a reminder message to the ones who don't open it within 3-4 days after you send. (e.g. "Just in case you missed it in your inbox, here is the last issue of Digiboarding...)
- Tracking each subscriber's metrics closely is also critical. You may revisit open rates monthly and see how many issues are opened by each subscriber. Then you can send an e-mail to the ones who don't open any issues. In this e-mail you can first remind necessary steps to prevent any spam issues and invite them to unsubscribe kindly if this is not the case. Additionally, you can contact with subscribers who open only 1 issue out of 4 to understand whether it is due to lack of interest or any other issue that you may work on (your articles' length, delivery timing etc.).
I would love to learn more if there are any other methods utilized by other Digiboarding readers :)
Glad to hear that you enjoyed it Ramy!
I think there are a couple of things to keep open rates high:
- Distributing the content with relevant communities on relevant platforms where you can reach your audience instead of trying to share it everywhere.
- Re-sending your issue with a reminder message to the ones who don't open it within 3-4 days after you send. (e.g. "Just in case you missed it in your inbox, here is the last issue of Digiboarding...)
- Tracking each subscriber's metrics closely is also critical. You may revisit open rates monthly and see how many issues are opened by each subscriber. Then you can send an e-mail to the ones who don't open any issues. In this e-mail you can first remind necessary steps to prevent any spam issues and invite them to unsubscribe kindly if this is not the case. Additionally, you can contact with subscribers who open only 1 issue out of 4 to understand whether it is due to lack of interest or any other issue that you may work on (your articles' length, delivery timing etc.).
I would love to learn more if there are any other methods utilized by other Digiboarding readers :)
Enjoying the case studies, especially the one about workspaces.xyz
Any suggestions on keeping the open rate high?